Working with foreign entrepreneurs? A wager for many entrepreneurs and for a number of years. Today, thanks to positive feedback, many more are deciding to take the plunge.
According to a survey conducted by the daily newspaper Les Echos in 2009, La Poste (the French post office) is France’s second preferred company, following the sportswear giant Decathlon. And if the company failed to reach first position, its poorly innovative image is somewhat to blame. One of Synergia’s latest breakfast debates looked at seriously challenging this preconceived idea.
The Caen conurbation’s nautical sector has just added a new string to its bow with the inauguration of an enterprise zone and business centre. Baptised Norlanda, the complex also welcomes the Association pour la Plaisance Eco-Responsable (Association for Eco-responsible boating) to coordinate boat dismantling.
It can be seen on no financial statement, however, it represents up to two thirds of the value of any business. The theme of a breakfast debate organised by Synergia on the 6th of May, intangible assets are one of our key sources of competitiveness.