/images/rss.gif)
Newsletter
-
Suscribe now !
Archives-Breakfast
Competitiveness: the wealth of intangible assets
7 07 2009
It can be seen on no financial statement, however, it represents up to two thirds of the value of any business. The theme of a breakfast debate organised by Synergia on the 6th of May, intangible assets are one of our key sources of competitiveness.
Digital technology, an asset for the region
13 05 2009
Broadband is a major development challenge for businesses and regions alike. State authorities now need to invest to develop broadband networks. A matter of survival!
Intellectual property - a tool for innovation
7 05 2009
“Intellectual property: how relevant for businesses and research laboratories?
Synergia’s February breakfast debate offered an answer to this question via a medley of opinions from different speakers.
New consumer habits
13 03 2009
Consumers are changing, and trade too. Whereas laws are constantly evolving, new trade offers are also emerging. And the Caen conurbation is particularly in the limelight, its trade and retail offer having increased over the past months. A Synergia breakfast debate on the 28th of January reviewed the current situation.
Eco-responsible buying is gaining ground
13 03 2009
It’s a new trend. Increasingly present in shop windows and displays, green products are decidedly booming. Be they purely fashionable marketing tools or the sign of a genuine movement, they have become increasingly present, or even essential to our everyday lives. In December, Synergia’s last 2008 breakfast debate took stock of this new wave of eco-responsible buying, within the premises of the IAE.
Contactless payment: what’s at stake for tomorrow’s payment solutions?
12 12 2008
By 2011, a third of mobile phones will be equipped with a contactless chip. It is estimated that, in the near future, some 20 billion Euros of transactions will be generated via this type of service. Undeniably, contactless payment and Secure Electronic Transactions (SET) are among the major stakes for the future.
Sustainable development : Timid development for ecomaterials
10 10 2008
Natural fibres, or ecomaterials, are slowly but surely coming out into the open.
A breakfast debate was organised on the 11th of July, to review their development in Lower Normandy.
International relations : Getting closer to China
10 10 2008
The Lower Normandy Region, which already boasts an excellent partnership with the province of Fujian, intends to develop its Chinese relations even further. Since 2007, a “China-Normandy” club has also been bringing the nations’ respective knowledge and cultures closer together. Links have already been developed between higher education institutions and universities. But what do Chinese students and researchers have to offer Lower Normandy ? Synergia’s breakfast debate on the 11th of June aimed at offering a response to that very question.
Normandy’s pharmaceutical Industry : The CESR’s prescriptions
18 07 2008
A study conducted by the Conseil Économique et Social Régional (Regional Economic and Social Council) highlights the potential of Lower Normandy’s pharmaceutical industry and puts forward proposals to encourage and develop this promising sector. Synergia’s 16th of May breakfast debate in the Ladies’ Abbey was devoted to the subject.
/images/ombre.png)